Social Media ToolKit

 

We encourage you to use this social media toolkit to help raise awareness for the event and support your fundraising initiatives.

Make the Climb, Save Lives

The Capilano Volkswagen Cypress Challenge, presented by Glotman•Simpson Cycling, is the BC Cancer Foundation’s signature cycling fundraiser supporting pancreatic cancer research. Since its launch in 2008, the event has raised over $5.2 million to drive innovative research and life-saving advancements, changing the future for families facing pancreatic cancer.

Together, we are more than riders — we are a force for hope, strength and impact.

Spread the Word

Social media is an incredibly effective fundraising tool.! With 90% of donations happening online, sharing your story can make a big impact.  

Remember to:  

  • Personalize your fundraising page.
  • Add a link to your fundraising page in your bio (Instagram) or in your posts (Facebook, LinkedIn, X).
  • Share on your social channels and directly with friends and family

We also love seeing what our #CypressChallenge community is up to.! Whether you’re out for a training ride or hosting a fundraiser, be sure to share and tag us! 

Where to Find Us

Official Hashtags

#CypressChallenge

Social Media Resources

Share these statistics with your network to highlight the importance of investing in pancreatic cancer care and research in B.C.

Click here to download images and more, for use in your social media posts.

Sample Social Media Messages

Show your support for the Capilano Volkswagen Cypress Challenge by sharing one of the suggested messages below on social media, or crafting a personal message of your own.

Individual Participants

Awareness

I’m gearing up for the BC Cancer Foundation’s Capilano Volkswagen @CypressChallenge, presented by Glotman•Simpson Cycling! Show me some support — or join me! — on July 27 as I make the 12 km climb up Cypress Mountain to fuel innovation in pancreatic cancer research and care. Learn more at cypresschallenge.ca. @bccancerfdn

#CypressChallenge

Fundraising

I’ll be making a 12 km climb up Cypress Mountain on July 27, for the Capilano Volkswagen @CypressChallenge presented by Glotman•Simpson Cycling! Every pedal stroke and dollar raised directly supports the BC Cancer Foundation in accelerating life-saving pancreatic cancer research. Help me reach my fundraising goals and transform the future for those facing pancreatic cancer by making a donation here: [link]. @bccancerfdn

#CypressChallenge

For Your Team Members

Awareness

[Team Name] is participating in this year’s Capilano Volkswagen @CypressChallenge, presented by Glotman•Simpson Cycling! By taking on Cypress Mountain on July 27, we’re more than just conquering an iconic 12 km climb – we’re helping to conquer one of the deadliest cancers. Learn more at cypresschallenge.ca. @bccancerfdn

#CypressChallenge

Fundraising

Help support [Team Name] at the Capilano Volkswagen @CypressChallenge, presented by Glotman•Simpson Cycling! Every pedal stroke and dollar raised directly supports the BC Cancer Foundation in accelerating pancreatic cancer research, bringing hope to patients and their families.  Visit our team page to learn more and donate now: [link] @bccancerfdn

#CypressChallenge

Instagram and Facebook Reels or Stories Script

Please note that this script is intended to be a guide, not read verbatim. We encourage you to speak as you naturally would so that the Reel feels authentic and engaging. Tags to include: @CypressChallenge @bccancerfdn #CypressChallenge

Hey everyone! Pancreatic cancer is projected to become the second leading cause of cancer death in Canada by 2030. It’s a cause close to my heart, that’s why I’m participating in the Capilano Volkswagen Cypress Challenge presented by Glotman•Simpson Cycling.

By taking on Cypress Mountain, I’m more than just conquering an iconic climb – I’m helping to conquer one of the deadliest cancers.  The climb is a symbol of strength and resilience, a personal achievement that contributes to fundraising for the BC Cancer Foundation. You can help by donating on my fundraising page, or better yet – join my team!

Grab your Bike. Make the Climb. Save Lives.

Discover More Ways to Fundraise