Media Outreach Guide
Together, we are advancing life-saving pancreatic cancer research and care at BC Cancer and creating hope for families across B.C.
By sharing your fundraiser with local media, you can inspire even more people to get involved and support this important cause.
How to Share your Story with Local Media
- Identify Local Media Contacts: Reach out to local newspapers, radio stations or online news outlets. Check the ‘Contact Us’ or ‘Our Team’ pages on their websites to find the right contact.
- Make It Personal: Share your personal reasons for participating. Include quotes or testimonials from yourself, other participants or people affected by cancer in your community.
- Provide Engaging Visuals: Send high-quality photos or short video clips of your training rides or fundraising activities. Images showing action, community spirit or milestone achievements are especially impactful.
- Include a Call to Action: Let people know how they can get involved, whether by joining the event, supporting your fundraising efforts or spreading the word. Include a link to your personal fundraising page on the Capilano Volkswagen Cypress Challenge, presented by Glotman•Simpson Cycling, website.
Sample Media Pitch
[Your Community/City] Rallies for Pancreatic Cancer Research Through Cycling
Hi [Journalist's Name],
I hope you’re well! I’m excited to share how [Your Community/City] is coming together to support the BC Cancer Foundation through the Capilano Volkswagen Cypress Challenge, presented by Glotman•Simpson Cycling.
The event brings together new and seasoned cyclists as they make the 12 km hill climb up Cypress Mountain in support of pancreatic cancer research and care at BC Cancer.
I’m participating because [share your personal motivation, e.g., in honour of a loved one, to support cancer research etc.].
[Add 2-3 sentences about your fundraising, opportunity for local involvement, upcoming activities. Link your donation page and mention any goals you’re working toward.]
We believe this story showcases the incredible power of community and how [Your Community/City] is making an impact for families facing pancreatic cancer, one of the deadliest cancers. I’d love to share more details on how our community can support this important cause.
Thank you for considering this story!
Best regards,
[Your Name]
[Your Contact Information]
Your Media Inquiries
For assistance with any media inquiries, please reach out to:
Colleen Hamilton
Communications Manager, BC Cancer Foundation
colleen.hamilton@bccancer.bc.ca
Let’s inspire our communities and make a difference together!